All in startup: launching a new idea when everything is on the line
(Book)
"A book for anyone who has started a business, thought about starting a business, or just been close to someone who has, All In Startup introduces the reader to the latest advances in entrepreneurship, including a new understanding of how to launch a company in a way that dramatically improves its chances of success.The "business plan" curriculum taught in most M.B.A. programs is on the verge of extinction. A new "scientific method" of entrepreneurship built around forming and testing basic assumptions will soon replace the tired old model. The book, told through a case study approach, follows the story of Owen Chase who is tasked with turning his company around in 9 days. Through rich storytelling, All In Startup provides a book-length case study to showcase a new type of entrepreneurship, revealing innovative business principles and the emotional reality of entrepreneurship that goes tragically unmentioned during business school"--
Notes
Kander, D. (2014). All in startup: launching a new idea when everything is on the line. Hoboken, New Jersey, Wiley.
Chicago / Turabian - Author Date Citation (style guide)Kander, Diana. 2014. All in Startup: Launching a New Idea When Everything Is On the Line. Hoboken, New Jersey, Wiley.
Chicago / Turabian - Humanities Citation (style guide)Kander, Diana, All in Startup: Launching a New Idea When Everything Is On the Line. Hoboken, New Jersey, Wiley, 2014.
MLA Citation (style guide)Kander, Diana. All in Startup: Launching a New Idea When Everything Is On the Line. Hoboken, New Jersey, Wiley, 2014.
Record Information
Last Sierra Extract Time | Apr 22, 2024 05:01:20 PM |
---|---|
Last File Modification Time | Apr 22, 2024 05:01:59 PM |
Last Grouped Work Modification Time | Apr 22, 2024 05:01:26 PM |
MARC Record
LEADER | 05384cam 22003738i 4500 | ||
---|---|---|---|
001 | ocm864845708 | ||
003 | OCoLC | ||
005 | 20140703072600.0 | ||
008 | 140110s2014 nju 000 0 eng | ||
010 | |a 2013050101 | ||
020 | |a 9781118857663|q hardback | ||
020 | |a 1118857666|q hardback | ||
040 | |a DLC|b eng|e rda|c DLC|d BTCTA|d BDX|d OCLCO|d SINLB|d YDXCP|d OCLCO|d OSU | ||
042 | |a pcc | ||
049 | |a OSUU | ||
050 | 0 | 0 | |a HB615|b .K355 2014 |
082 | 0 | 0 | |a 658.1/1|2 23 |
100 | 1 | |a Kander, Diana. | |
245 | 1 | 0 | |a All in startup :|b launching a new idea when everything is on the line /|c Diana Kander ; [foreword by Steve Blank] |
264 | 1 | |a Hoboken, New Jersey :|b Wiley,|c [2014] | |
300 | |a xviii, 284 pages ;|c 24 cm | ||
336 | |a text|2 rdacontent. | ||
337 | |a unmediated|2 rdamedia. | ||
338 | |a volume|2 rdacarrier. | ||
505 | 0 | |a First appearances can be deceiving -- You're not fooling anyone -- You can't sell anything by doing all of the talking -- It's how well you lose, not how well you win, that determines whether you get to keep playing -- The real pros don't play every hand -- Vanity metrics can hide the real numbers that matter to your business -- You won't find a mentor if you don't ask -- Put your customers and their needs before your vision for a solution -- Don't gamble - use small bets to find opportunities -- even experts need to prepare for new terrain -- People don't buy visionary products; they buy solutions to their problems -- Only customers can tell you if you've found a problem worth solving -- Hoping and praying for luck is not a strategy -- It's never too late to test your assumptions -- The secret to customer interviews is nonleading, open-ended question -- The only way to get good at customer interviews is to practice -- Finding out your assumptions were wrong is just as valuable as proving them right -- Don't pivot to a new idea without testing your new assumptions -- Save your chips for when you'll need the least amount of luck to win -- Successful entrepreneurs recognize failure, fold, and live to fight another day -- Test your assumptions before committing any resource to an idea -- Luck can be engineered if you take emotion out of the equation -- Every successful entrepreneur has more failures than successes -- The harder you work, the luckier you'll get -- Opportunities to find prospective customers are everywhere - you just have to look -- The best feedback from potential customers comes from meticulous interviews -- Recognize the vanity metrics to avoid big losses -- Keep interviewing customers until yo find a migraine problem worth solving -- People can't help themselves from sharing when you bring up a migraine problem -- Stay objective in your interviews whether you are getting good or bad news -- Nothing else matters until you can prove that customers want your product -- Luck makers seek out new experience and find opportunities where ever they go -- Luck is not a good strategy for poker or business : It's the outcome of a good strategy -- To prove demand, find the shortest path to the ultimate customer action -- Prepare for bad luck by building up reserves -- Fear and inaction are the two greatest threats to your business idea -- Understand your tendencies on tilt so that you can compensate for them -- There is no mistaking it when you uncover migraine problems worth solving -- Get comfortable with being wrong -- Don't go all-in without confirming your assumptions through smaller bets -- Second chances are rare - make sure you get it right the first time around -- Even when you find a migraine problem, crafting a solution requires vigilance and readjustment -- Don't commit all-in until you prove that customers want your product and there's a business model to support it -- The strength of your initial idea, or starting hand, is always relative. | |
520 | |a "A book for anyone who has started a business, thought about starting a business, or just been close to someone who has, All In Startup introduces the reader to the latest advances in entrepreneurship, including a new understanding of how to launch a company in a way that dramatically improves its chances of success.The "business plan" curriculum taught in most M.B.A. programs is on the verge of extinction. A new "scientific method" of entrepreneurship built around forming and testing basic assumptions will soon replace the tired old model. The book, told through a case study approach, follows the story of Owen Chase who is tasked with turning his company around in 9 days. Through rich storytelling, All In Startup provides a book-length case study to showcase a new type of entrepreneurship, revealing innovative business principles and the emotional reality of entrepreneurship that goes tragically unmentioned during business school"--|c Provided by publisher. | ||
650 | 0 | |a Entrepreneurship. | |
650 | 0 | |a New business enterprises. | |
776 | 0 | 8 | |i Online version:|a Kander, Diana.|t All in startup|d Hoboken, New Jersey : Wiley, [2014]|z 9781118857762|w (DLC) 2014001124. |
856 | 4 | 2 | |3 Cover image|u http://catalogimages.wiley.com/images/db/jimages/9781118857663.jpg |
907 | |a .b23816442 | ||
945 | |y .i52737469|i 36439000816874|l haan|s q|h |u 1|x 0|w 0|v 2|t 2|z 07-29-14|o -|a 658.11 KAN | ||
945 | |y .i53255379|i 21302357226|l nlan|s -|h |u 2|x 0|w 0|v 0|t 2|z 10-27-14|o -|a 658.11 KAN | ||
998 | |e -|d a |f eng|a ha|a nl |